Top 5 Beauty Retail Apps on Android in Latin America Q4 2022

Throughout Q4 2022, the top beauty retail apps on the Android platform in Latin America showed varied performance in terms of weekly downloads and active users. Here is a detailed look at the trends for each app.

SEPHORA: Maquiagem e Perfumes experienced a notable increase in weekly downloads, peaking at 8.5K in the week of November 21. Active users also saw growth, rising from 22.2K in late September to a high of 32.6K in late November.

SEPHORA saw a steady pattern in weekly downloads, fluctuating between 1.3K to 2.5K throughout the quarter. Active users increased from 6.5K in late September to 8.9K by the end of December.

Perfumerías DRUNI had a consistent performance in weekly downloads, with numbers ranging from 226 to 537. Active users saw a gradual increase from 2.1K in late September to 2.6K by the end of December.

BEAUTY BAY showed lower weekly downloads, with a peak of 223 in mid-October. Active users saw a decline from 1.3K in late September to 848 by the end of December.

Ulta Beauty: Makeup & Skincare had the lowest weekly downloads among the top apps, peaking at 73 in early November. Active users remained relatively stable, fluctuating between 265 to 333 throughout the quarter.

For more detailed insights and data, visit Sensor Tower.